# 11. Ad Infinitum: Global Advertising Spend
Endless global advertising spend
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About Overseas interactive infographic today haedeuril
Ad Infinitum: Global Advertising Spend
, spend endless advertising ”
is.
* Interactive infographic is a feature that actively draws on the acceptance of information.
It has the advantage of inducing interest through the motion effect, leading to the participation of the audience and thus easily conveying information.
Let’s click on the above screen and let’s look at it in earnest.
From the first page, colorful colors are eye-catching with world map.
Let’s start with the menus on the left.
The menu at the top of the menu shows the sector and the rate of change across the globe and
is divided into North America, Latin America, Asia-Pacific, Europe, Middle East & Africa.
First, let’s look at how advertising spending across the globe in each segment.
Let’s click on the car icon at the far left of the icons.
We can see that auto ads in 2012 accounted for $ 11.329 billion for advertising with an 8.5% share.
Each color graph shows each division, the thickness of the graph and the number at the bottom indicate the ratio.
Let’s click on the icon with the highest percentage.
This icon represents fast-moving consumer goods (FMCG).
We can see that we spent $ 31.18 billion, accounting for the highest share of world advertising spending, 23.4%.
Let’s look at the next menu, the rate of change in global advertising spending. Click
CHANGE% AND SHARE !
On this screen, you can see the trend of advertising expenditure change by media in 2012 compared to 2011.
If you look briefly at first, the graph on the map shows the color of the media icon for each color, and indicates the increase / decrease rate according to the color.
Let’s click on the red film icon on the far left.
2012년, 전세계는 CINEMA(극장)라는 매체를 통해 2011년 대비 4.1%의 지출을 더 했다는 것을 알 수 있습니다.
다음은 두 번째 아이콘을 클릭해보겠습니다.
가장 높은 증가율을 보인 매체는 전년대비 12.1% 더 지출한 인터넷 매체입니다.
다른 광고매체들도 직접 확인해보세요!
다음은 아시아-태평양 대륙의 광고 지출에 대해서 살펴보겠습니다.
ASIA PACIFIC 클릭!
좌측 메뉴 쪽에는 나라별 2011년 대비 지출 증감률, 우측 지도 위에는 매체별 증감률을 나타내고 있습니다.
먼저 좌측의 그래프부터 살펴보겠습니다.
아시아-태평양 대륙에 속한 나라들 중에 인도네시아가 24.2%로 2011년 대비 가장 높은 광고 지출 증가율을 보였습니다.
반면에 우리나라는 -4.5%로 2011년에 비해 2012년에 오히려 광고 지출액이 감소했네요.
이어서 아시아-태평양 대륙의 매체별 광고 지출 비용 증감률을 살펴보겠습니다.
역시 극장 광고 지출의 증가율이 가장 크게 나타나네요.
클릭하여 살펴보면 CINEMA(극장) 매체 27.1%, INTERNET(인터넷) 4.4%, MAGAZINE(잡지) 3.6%, NEWSPAPER(신문) 5.4%,
OUTDOOR(옥외) 21.1%, RADIO(라디오) 6.7%의 비율로 전년대비 광고비용이 증가했고,
반면에 TELEVISION(텔레비전) 매체에서는 0.6% 감소했다는 것을 확인할 수 있습니다.
This InfoGraph was created with the purpose of communicating the growth rate of advertising spending across the globe and each continent, as well as the rate of increase and decrease of advertising expenditure in each country.
Easy and understandable information, so naetgi appear as infographics
to be able to know the world sectoral scale and proportion, the world and each continent country advertising spending growth and the medium-specific increase or decrease in the rate of each
can be more convenient access to desired information .
Then check out the advertising cost information on other continents and other media!
Ad Infinitum: Global Advertising Spend Try
http://www.columnfivemedia.com/work-items/interactive-ad-infinitum-global-advertising-spend
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