Good morning? News is jelly.
This domestic Big Data Utilization case review is
a domestic card company that has released Big Data Service / Product .
As you know, many companies are actively engaged in service, marketing, and product development using Big Data.
Companies that introduced Big Data have decided to use the Big Data to make effective decisions, improve business processes, and strengthen their industrial competitiveness. Credit card companies are now using Big Data to provide customers with positive and negative information about the company’s image and activities on the Internet and social media. We conduct emotional analysis and use it for marketing and corporate reputation management.
Shinhan Card launched its
customer insight model ‘Code 9’, which was created on May 29th with the best big data analysis technique .
“We have categorized customers according to their convenience rather than the fundamental questions about what customers really want,” said Hyun-Hyeon. “Big Data Management of Shinhan Card is using customer-oriented management and Big Data. We will strive to provide customized solutions for each customer. “
As such, Shinhan Card is actively using Big Data to reflect big data in its management. Shinhan Card ‘s new Big Data Center, which was the first in the industry, has been working hard to improve its public services since its establishment at the end of last year.
As a result of its first achievement, we have partnered with the Korean Culture Information Center under the Ministry of Culture, Sports and Tourism in March and are supporting the establishment of future policies by analyzing the domestic usage patterns of foreign tourists.
In April, we are working with KINTEX, a leader in the exhibition / convention industry, to conduct systematic and precise analysis of visitors’ consumption patterns in order to revitalize local business.
Samsung Card announced last month that it will provide personalized service using ‘Big Data’ for the first time in the card industry. Samsung Card is planning to launch ‘Samsung Card LINK’, a new concept service that automatically connects customized benefits such as discounts and points to members based on Big Data, in earnest in October.
At the moment, Samsung Card is offering the service to 800,000 members whose benefits have been matched by introducing the service from the end of last year and being the first in the industry since April.
InfoGraphics related to membership benefits were often used in Korea.
We will show you infographic for SKT’s membership benefits.
At
a glance you will be able to see the benefits of eating out and drinks / snacks without having to say it for a long time.
In fact, there are many benefits to using cards, but I do not know much, so I can not enjoy it.
If an infographic is created to easily inform the consumers of the benefit of the card company, they can win-win.
You can also easily understand the infographic is News Jelly, you know?
Big data, public data, and social data to spread smooth news jelly
http://newsjel.ly /