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The fifth international article on data visualization is related to the benefits of graphical content and data visualization in business.
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January 16, 2015 article McNeal Maddox
Why graphics content and data visualization are beneficial to your business
In the hungry world of online media content, there is always more potential for blue graphics and data visualization content.
Various marketing channels filled with competitive messages mean that marketers are constantly pressuring them to create compelling content. Online platforms have focused on messaging and promoted branded content that requires steady input of fresh content to attract users. Seeking the constant development of fresh content to increase readers’ interest can be challenging for any brand. However, from the viewpoint of visual content marketing, this can also be regarded as an opportunity.
There is more potential for graphics and data visualization content that can encourage participation in the hungry world of online media content. The need to produce compelling content has been revealed by people searching for information on the Internet to help them understand market trends, compare competitive value positioning, or make informed decisions. In many cases, brands have a lot of data to position them as pioneers, to provide insights that the public is looking for, and to attract people to their business. While many brands use statistical infographics to share market intelligence, brands can also use interesting standards in graphics processing and open source technologies to transform the same data into more engaging interactive visualizations.
Data visualization is becoming increasingly common in enhancing storytelling in the issue of brand value. The news media have been using data visualization for years to represent data and information that add another dimension to their story. The New York Times is famous for creating data visualizations that drive high levels of engagement and interaction to deliver stories in different formats. (An example can be found on the personal blog of data visualization expert Mike Bostock .) The growth of the “visual web” gives brands more opportunities to draw readers and present data as a graphically enhanced experience to draw much of the description. . Nowadays browsers are becoming more and more capable of showing images and graphics so that viewers can experience more participation. The popular Scalable Vector Graphic (SVG) format, supported by leading browsers such as Firefox, IE9, Chrome, Opera and Safari, allows the creation of more responsive multi-disciplinary, cross-platform and dynamic data visualizations. Now open source JavaScript libraries, such as D3.js (a document that handles data) Visualization of custom data for display in browsers One of the most popular solutions for open source solutions – and Snap.svg, interactive creation, Data visualization is easier than ever. The benefit of graphical performance is the ability to scale content to increase traffic and user views.
기사 릴리즈에 대해 더 많은 뷰를 얻고 싶은가? 간단하게 그래픽을 삽입해라. PR Newswire research 는 사진과 동영상이 첨부되는 기사 릴리즈에 인터렉티브 미디어, 차트, 그래픽을 삽입했을 때 온라인 뷰수에 놀라운 증가(29 퍼센트도 넘게)를 보여주었다. 마케터들은 인덱싱 된 검색 엔진과 비주얼 콘텐츠 마케팅 도구를 사용하여 트래픽을 유도하는 능력을 최대한 활용해야 한다. 콘텐츠 텍스트에 시각적인 관심을 추가하는 것 이외에도 데이터 시각화를 공유할 수 있도록 사회적 개체를 통해 그 소유의 미디어 자체의 터치 포인트를 넘어 브랜드의 범위를 확장하기 위해 사용되어야 한다.
텍스트 기반의 조사 결과는 온라인 정보에 액세스 할 주요 루트이기도 하지만, 이미지 또한 1000단어만큼의 가치를 이미지 한 장으로 나타낼 수 있다. “핀터레스트 효과”— 비주얼 검색 엔진처럼 작동하도록 설계된 웹 인터페이스로- 사람들이 온라인 정보 및 뷰의 검색 결과를 찾을 것으로 예상하는 방법에 영향을 주었다. 핀터레스트의 트래픽은 2014년 11월까지 6개월 동안 111% 증가하였고, 그 후 경쟁 카테고리 내에서 선두 주자가 되었으며, 브랜드를 연구할 때 사용자의 10% 이상이 주요 정보원으로 핀터레스터를 손꼽았다. 이를 통해 우리는 이미지가 텍스트보다 뷰어들에게 휠씬 더 잘 전달하는 것을 알 수 있습니다. 3M 회사 연구에 따르면 사람들은 이미지에 반응하는 속도가 텍스트 보다 60,000배 정도 빠르며, 이미지화 하는 것은 검색을 방문으로 이끄는데 훨씬 더 효율적인 방법이라 할 수 있다. 시각적 웹으로 설계된 그래픽은 마케터가 간단한 자바 스크립트와 HTML 기능을 지닌 텍스트를 결합하는 것이 단순히 텍스트만을 전달하는 것보다 더 많은 참여를 유도할 수 있다.
The inability to immediately use customer intelligence in a brand can be a constant content asset to support market trends and enterprise performance. For example, this visualization shows what happened in various San Francisco areas as the volume of Uber rideshares . Highly attractive data visualizations have been shared over the Internet (like bread crumbs). Marketers will be able to actively use this to move their customers’ minds to find insights into their brands. However, although the research budget used to produce the insights of the data may be the cost of the investment, the value of the data may expand over time. Also, if you are willing to invest in visual content marketing assets in your branded material, you may be willing to invest more to drive traffic to your brand.
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