In recent years, there have been a lot of cases in which domestic companies actively use big data.
This review is a case of Paris Baguette selected as a weather management certified company by utilizing weather weather data.
(Photo Source: Paris Baguette)
The ‘Weather Management Certification System’ is a system that certifies that a company has achieved excellent results by actively reflecting weather information data in corporate management.
Paris Baguette is the 169 area five years daily sales and the meteorological data for statistical technique indexation , a weather index sales began to take advantage of the marketing ‘of June 2012.
This allows merchants to forecast sales volume and adjust their order volume based on this, thereby preventing chance loss and reducing inventory burdens.
More than 90% of Paris Baguette merchants utilize the weather data index, which uses Big Data, to increase sales and raise operating profits.
‘ Will the products you want to eat depend on the weather ?’ Some people might be wondering,
For example, it is easier to consume more cold foods such as cold noodles, ice cream, beverages and ice in the hot summer days than winter.
One of the factors that influence not only the temperature but also the person’s mind, experts say that using the psychological changes of the person depending on the weather can have a positive effect on the purchase behavior.
Paris Baguette is just about the weather but the data may have leverage would have been able to draw up if you did a successful business strategy?
On a rainy day, if there was no data that grew more profitable pizza bread than other pizza, could it sell more pizza on a rainy day?
Beyond Big Data Utilization in One Field
Big weather data and sales items I think we have a lot to learn from the fact that Big Data was used.
Why not use more data about this weather to appeal to consumers more infographically ?
Big data such as the sales volume of items according to the weather will be sent to consumers with easy-to-understand infographic and it will be a good opportunity to remind them of images such as ‘pizza bread when it rains’ .
With the use of Big Data, franchisees can order efficiently and the headquarters can respond in advance to control the volume of production, thus providing win-win effect. Customers can also enjoy the desired products at the right time in Paris Baguette. ,
Big is a good example of data utilization .
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