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This overseas article is related to big data marketing.
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William Chadwick
Articles dated March 18, 2015
Big Data , fumbling data Meet : How CMO is further a lot in the data value naeneunga drag
Big data is great. But always, a lot of data does not mean better insights. Nowadays, marketers need to be marketers based on data, and they have to create value in a huge amount of data, which is a big challenge for them every day.
In VB’s Insight report, “Big Data, Meet the Nuts Data,” we asked 757 marketers how they would analyze it. The result was very surprising.
Of course, it’s no surprise that CMOs love Big Data. 74 percent of CMOs said they wanted more data, and more data created more opportunities. It was also not surprising that CMOs wanted clean data that was smaller in size than complex data. But what was a little surprising was that half of the CMOs interpreted the data and pulled something out was the most important thing in the campaign.
In other words, despite the technicality of marketing, ‘clarity’ is still important. But this is a risk, LinkedIn’s data engineer June Andrews said in an interview with VB. Not only is data accessibility increasing to handle large volumes in a fraction of a second, but most of them are blaming 20% of opportunities when they can understand 80% of the data.
So how do marketing professionals use 80% of the data they use? In particular, it is a top priority when setting up new marketing campaigns in the market segmentation.
Marketing campaigns pulled from the data sound great. But can it actually happen? Neil Ungerleider, author of many of the many examples in “Meet Big Data, Garbage Data,” shows that Vali Resorts is equipped with a smart way to increase ROI and use data bundles to build closer relationships with their customers. Hotels, ski hills, and ski schools into a single analytical platform. The resort has been successful in connecting all the contacts with the resort’s customers by conducting marketing from data. After that, the company was able to create marketing campaigns with more than 350,000 Twitter and Facebook reviews.
However, the question of best practice still remains.
What products are used by marketing professionals to understand their data? What are the most important factors in running a campaign? Do marketing experts think that data creates opportunities or creates difficulties?
Neal Ungerleider’s report can answer these questions. In order to fulfill the role of CMOs using data, the tools and data strategies they use produce success, and ultimately, successful companies find “smart data” in the sea of ”idiot data”.
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