“Digital storytelling and infographic that solve with big data”
It is hard to find the scene where the main characters spread the paper and subscribe by watching movies and dramas that are coming out these days. To put it in a little exaggeration, instead of the gray-colored information that was held in their hands, a straight-forwarded portable computer or digital media device was imagined in the future in such a way that every time the screen changes, Has long been established as. In other words, it can be solved by telling me that I can find and get the information I want anytime and anywhere in real time, but I do not know how much it will effectively save the time spent on the information per person I do not know.
According to the latest survey by the Korea Press Foundation (December 30, 2013), the newspaper industry total sales fell by 6.5% in 2012 compared to 2011, while the total workforce rose by 3.1% The number of people who work for journalists increased by 4.5%. What does it mean?
In other words, it has a close relationship with the birth of major SNS. As the large SNS is deeply established in Korea, the processes of providing information to consumers based on online media are compressed uniformly, It can also be seen that the creation of new types of media companies in the media channel has helped to increase the number of specific occupations. Existing media companies do not go through the process of covering and verifying specific providers that will be the beginning of information, but because the providers are busy reusing the same news that they distribute through the social channels, I can pinch, but it is supported by the fact that more than 3850 social media companies registered in the Internet media recently in 2012.
Also, in fact, we are making various attempts to analyze big data of a specific topic for insights on major issues. In the main portal we frequently look at, the story that flows from the SNS is made up of dozens and hundreds of identical articles In order to prove that it is updated every second, we looked at specific news on real – time tweets. As a result, we were able to visually confirm that 97 topics were posted in the portal in 16 hours with the same image.
In the actual situation survey mentioned above, the majority of the revenue for the total sales is in the case of paper newspapers, advertising revenue is 1.8263 trillion won (composition ratio 48.8%) and internet newspaper advertisement income 264.6 billion won (7.1%), But it still shows the largest share of advertising revenue. In other words, until the monetization of premium contents already established in advanced countries is settled in the domestic market, the self-reproduction conflicts of the contents of media companies sensitive to the traffic figures are intensified. As a result, It can be seen that the quality of information about the profits to be looked at and the polarization of each other are taking place in the article of Yang.
Although mainstream portals offer a new direction for consumers to choose such secondary gatekeeping for content that media companies produce and produce in the diversification field, In the situation, both sides have unfortunately wasted the time cost in the process of finding the insights that they want to derive as well as the insiders who are presenting any direction.
In this regard, readers should understand why big data is being discussed and frequently mentioned about marketability in the current era, and why the government emphasizes on how to open and use public data Let’s take a look at public data, for example.
정부와 공공기관이 미래의 전략과 통계를 내기 위해 노력하는 일련의 업무 과정에서 수많은 데이터들이 발생하게 된다. 이 자료가 원석인지는 알지 못한다. 앞전에는 일반적으로 특별한 목적을 갖는 개인에게만 도움이 될 수 있도록 정보공개를 허용했다면, 이제는 가치는 있지만 가공하기 힘든 데이터를 공개 오픈함으로써 그것을 수집하고, 새로운 인사이트를 발굴하고, 특정 알고리즘을 통한 수치로 재분석하여 우리가 놓치고 있거나 알고자 하는 양질의 콘텐츠를 2차적 3차적으로 생산하고 활용함으로써 파생되는 수 많은 기회가치가 존재하기 때문이다.
이러한 근거로 하여금 우리는 빅데이터와 저널리즘의 상관관계를 논리적으로 해명하고 이해하는데 도움을 주고 있음을 알 수 있는데, 현재의 매스미디어에서 공공적인 사실이나 사건에 관련된 정보를 취재보도하고, 이에 관한 의견을 제시하는 논평의 행위나 활동의 저널리즘 영역과 SW에서 일괄적으로 저장하고 수집할 수 있는 범위를 초과한 방대한 데이터들의 무형적인 가치가 분석을 통해 재생산되는 과정에서 일어나는 일련의 효과들을 어떻게 효율적으로 소비자들에게 제공할 것이냐가 바로 빅데이터 시장의 주요 핵심이 되는 것이다.
우리는 공공데이터 뿐만 아니라 주요 포털과 소셜 채널에서 쏟아져 나오는 무수한 소셜 데이터들이 기존의 디지털 스토리텔링과 접목된다면 사람들의 생각에 관련한 새로운 유형의 인사이트를 얻을 수 있고, 그것을 바탕으로 정보의 영향력과 커뮤니티와의 관계경로 탐색과 파악, 사회적역할 등으로 추출하는 것이 가능할 뿐만 아니라, 특히 기관/기업에서 요구하는 리서치/통계 등 밀도 높은 데이터로써 활용 가치의 범위가 무한하다고 볼 수 있음을 가늠해볼 수 있다.
However, these public and social data may not always match exactly what we are wondering about when the results of a big data analysis are difficult to answer in the case of a direct survey or a clear source of difficulty. It is possible to complement each other. The first is to collaborate with institutions such as professional researchers to find more clear data or, secondly, to assume that consumers who receive information through digital storytelling can already provide feeds for information It is a process of attaching and making information.
The digital storytelling we want to talk about is a simple and clear solution to the story and the beginning of the game that we have used to familiarize with online games through a single story through components such as video, music, and design. In addition to the area of media and the media market, we will be infinitely used in various fields of information that we want to acquire. In the process,
it is one of the visual representations that provide analysts and consumers with the necessary intermediary role of big data and journalism It will be able to produce high quality contents through the tool infography.
Therefore, we will move forward with a combination of Big Data, Journalism, and natural digital storytelling and infographic to make use of more clear and efficient information and selection of Web 3.0, which will provide more advanced content in the upcoming media market. I think we should prepare for the age.